professional experience
a career spent building strong brands across categories
From 5 star luxury to lifestyle hostel, the team at Hawkins Hospitality has a wide breadth of experience - maximizing performance not just in the short term, but with a focus on sustainable brand building.
2021 - Present
Hawkins Hospitality
Founder and Principal
Hospitality consultant offering expert guidance to owners and operators on all aspects of revenue generation.
2016 - 2021
Sydell Group
SVP & Chief Revenue Officer
Gary joined Sydell Group in 2016 when it was a management company comprised of 6 independent hotels with annual room revenue of $46M and helped grow it into a portfolio of brands with annual room revenue of $380M.
2015 - 2016
SIXTY Hotels
Vice President, Revenue Management
Gary joined SIXTY Hotels in 2015 as Vice President, Revenue Management when the Pomeranc brothers sold the Thompson Hotels brand and created the new SIXTY Hotels brand retaining several of the original Thompson flagship properties. Gary was integral in the new brand creation and mitigating the risks associated with rebranding the hotel collection.
2008 - 2015
Standard Hotels
Corporate Director, Revenue Management
Gary joined Standard Hotels as the opening Reservations and Revenue Manager of The Standard Highline and was promoted a few times until ultimately holding the title of Corporate Director of Revenue Management for the portfolio. In addition to oversight of the rooms performance of Standard Hotels, Gary helped with distribution support for Andre Balazs Properties (Sunset Beach, The Mercer, Chateau Marmont, Chiltern Firehouse), as well as worked on the creation of the One:Night app.
