A Modern, Boutique Revenue Resource for Discerning Hotels

Hawkins Hospitality was born out of a desire to help luxury and lifestyle hotels compete with the resources and infrastructure of the big chains. By demystifying the discipline of revenue management and providing à la carte services pin-pointed to a hotel’s needs, Hawkins provides independent hotels and agile management companies the insights and tech knowledge to go toe-to-toe with some of the biggest names in the business.

Led by Gary Hawkins, the team at Hawkins Hospitality provides customized solutions to suit operational needs — from targeted short-term support to sustained revenue leadership. We aim to bring structure without rigidity, with an approach that recognizes the nuance of each engagement.

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SERVICES

  • FRACTIONAL Chief revenue officer

    Receive guidance, hands-on management, and team mentorship from the most experienced revenue professionals in the business without adding a c-suite salary to your payroll.

  • Managed services

    The shift to remote work has created new options - no longer is revenue management confined to a windowless office located behind the front desk. Hawkins Hospitality provides ongoing, hands-on application of revenue strategies - or a stop-gap solution for staffing absences.

  • Openings and takeovers

    The team at Hawkins Hospitality has opened more than 40 hotels. Through industry knowledge and established third-party relationships, Hawkins Hospitality can minimize the ramp-up period and bring your investment to life sooner.

  • Project Work

    Whether you’re interested in integrating new technology or adding additional revenue channels, Hawkins Hospitality will provide objective recommendations, negotiate agreements with third parties, and do the heavy lifting of installation - allowing your team to focus on daily operations without disruptions.

  • Revenue Strategy Diagnostic

    A comprehensive audit of your market positioning, commercial plan, and historical performance allows Hawkins Hospitality to provide you with a list of priorities and a playbook on how to address them.

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TESTIMONIALS

  • “Gary is one of the real talents in the industry, and I have no doubt that he will continue to positively influence every organization he touches.”

    – Matt Livian, Managing Director, Prospect Ridge

  • “Gary has a rare blend of skills utilizing traditional revenue management, brand and digital marketing all with a deep understating of sales and operational culture… Over the years through multiple launches and sometimes volatile market cycles Gary has been a steady hand helping the entire team navigate an ever changing hotel landscape.”

    Jason Pomeranc, Founder & Owner, SIXTY Hotels

  • “There are few people I’ve worked with in our industry like Gary. He has a rare combination and depth of experience in business strategy and revenue management coupled with great sensibilities in marketing and incredible lifestyle hotel experience. He’s a pleasure to work with in all aspects.”

    Adam Wallace, Founder and CEO, Spherical

  • “Gary’s ability to work across disciplines and understanding of brand, creative, marketing, sales, and operations made him effective in the role with ability to gain consensus toward a common goal.”

    –Amber Asher, CEO, Standard International

  • “One of the qualities I appreciate the most is Gary’s ability to listen and understand the vision and complexities of each project and craft responsive strategy.”

    – Serena Lightner, Managing Director East Coast, In House